{"id":7542,"date":"2026-02-19T14:08:31","date_gmt":"2026-02-19T13:08:31","guid":{"rendered":"https:\/\/www.enoliexpo.com\/?p=7542"},"modified":"2026-02-19T14:15:17","modified_gmt":"2026-02-19T13:15:17","slug":"olive-grower-xxi-century","status":"publish","type":"post","link":"https:\/\/www.enoliexpo.com\/en\/olive-grower-xxi-century\/","title":{"rendered":"The olive grower of the 21st century: challenges and opportunities"},"content":{"rendered":"<div id='main-news'  class='avia-section av-av_section-1777ab93e36cca0aed5b7f7fa579eb88 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7542'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlth7u90-3e7ad17fb93a17073d153f49710e97b6\">\n.avia-image-container.av-mlth7u90-3e7ad17fb93a17073d153f49710e97b6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mlth7u90-3e7ad17fb93a17073d153f49710e97b6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mlth7u90-3e7ad17fb93a17073d153f49710e97b6 av-styling- avia-align-center  avia-builder-el-1  el_before_av_one_full  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6031 avia-img-lazy-loading-not-6031 avia_image ' src=\"https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner.png\" alt='Enoliexpo 2026' title='Enoli banner'  height=\"353\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner.png 2000w, https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner-300x53.png 300w, https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner-1030x182.png 1030w, https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner-768x136.png 768w, https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner-1536x271.png 1536w, https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner-1500x265.png 1500w, https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2025\/10\/Enoli-banner-705x124.png 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div>\n<div class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-2  el_after_av_image  el_before_av_one_full  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlth6vxw-ebc3c9b9dcd23a4f7817c96929626e22\">\n#top .av-special-heading.av-mlth6vxw-ebc3c9b9dcd23a4f7817c96929626e22{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mlth6vxw-ebc3c9b9dcd23a4f7817c96929626e22 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mlth6vxw-ebc3c9b9dcd23a4f7817c96929626e22 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"titolo-news\"  class='av-special-heading av-mlth6vxw-ebc3c9b9dcd23a4f7817c96929626e22 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >The olive grower of the 21st century: challenges and opportunities<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-4  el_after_av_one_full  avia-builder-el-last  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-mlth6ld4-1612a89d79aca705bbebdea0af750cd9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock txt-news'  itemprop=\"text\" ><p>What characteristics should a 21st-century olive grower have? What challenges do they face, and what opportunities are available to them? How can they interact to change a paradigm in which their role today appears almost secondary to that of the olive tree?<\/p>\n<p>And above all, how can they make their business attractive and profitable in a context where climate change, new plant diseases, and the abandonment of marginal territories all interact?<\/p>\n<p>These are the questions that will be addressed at the meeting scheduled for Saturday, March 21, at EnoliExpo in Bari.<\/p>\n<p>Entitled \u201cThe 21st-century olive grower: challenges and opportunities,\u201d the meeting will feature an interesting discussion with Prof. Salvatore Camposeo of the Aldo Moro University of Bari, a leading authority on super-intensive olive groves, Prof. Salvatore Germinara of the University of Foggia, one of the most authoritative entomologists on the national scene, with particular reference to olive growing, and Dr. Francesco Maldera, partner of Nika &#8211; Next Innovation and Knowledge in Agriculture, an academic spin-off that deals with the development, production, and marketing of innovative, high-tech products and services, with a particular focus on precision agriculture and highly sustainable systems.<\/p>\n<p>The event, scheduled for 11:00 a.m., aims to be an opportunity to present the new solutions that modern olive growing and production can offer today, even in dry farming.<\/p>\n<p>In line with a concept that Prof. Camposeo clarifies with this statement: \u201cIf we want Italy to continue producing extra virgin olive oil, we need a cultural revolution in the field, with modern olive growing associated with three requirements: an entrepreneurial mindset, a fruit-growing mindset, and specialized technical assistance.\u201d<\/p>\n<p>Register online and download your free ticket: https:\/\/www.enoliexpo.com\/app<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='row-news-home'  class='avia-section av-av_section-9d663dbd88d00dcb275b60c60ac7dd41 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7542'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_half-7714eba142aeda1f8b5272a3c372b279 av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div '     ><section  id=\"title-news-home\"  class='av_textblock_section av-av_textblock-5f2b0460c0971feac1b393f375108f50'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Articoli<br \/>\nrecenti<\/p>\n<\/div><\/section><\/div><div class='flex_column av-av_one_half-f1c518e9ff58e869f80c8f093487abc9 av_one_half  avia-builder-el-9  el_after_av_one_half  avia-builder-el-last  flex_column_div '     ><div  class='av-alb-blogposts template-blog  av-blog-meta-author-disabled av-blog-meta-comments-disabled av-blog-meta-tag-disabled '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-9223 post-loop-1 post-parity-odd bloglist-excerpt  post-9223 post type-post status-publish format-standard hentry category-comunicati-stampa-en category-first-home-en category-first-pag-new-en category-news-en category-pagina-news-en\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/www.enoliexpo.com\/en\/final-press-release\/\" rel=\"bookmark\" title=\"Permanent Link: Technology, Innovation and International: Enoliexpo 2026 concludes successfully and looks ahead to 2028\">Technology, Innovation and International: Enoliexpo 2026 concludes successfully and looks ahead to 2028<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-01T18:25:03+02:00\" >April 1, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/comunicati-stampa-en\/\" rel=\"tag\">COMUNICATI STAMPA<\/a>, <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/first-home-en\/\" rel=\"tag\">FIRST-HOME<\/a>, <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/first-pag-new-en\/\" rel=\"tag\">FIRST-PAG-NEW<\/a>, <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/news-en\/\" rel=\"tag\">NEWS<\/a>, <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/pagina-news-en\/\" rel=\"tag\">PAGINA-NEWS<\/a><\/span><\/span><\/header><p>The 7th edition of Enoliexpo came to a successful close: the international exhibition dedicated to technologies for the olive growing and olive oil, viticulture and wine, and brewing sectors, took place from 19 to 21 March 2026 at the Fiera del Levante in Bari.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/www.enoliexpo.com\/en\/final-press-release\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2023\/02\/logo-enoliexpo.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Alessandra Andreoli<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2023\/02\/logo-enoliexpo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Alessandra Andreoli<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-04-01T18:25:03+02:00\" >2026-04-01 18:25:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-10 09:21:42<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Technology, Innovation and International: Enoliexpo 2026 concludes successfully and looks ahead to 2028<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-7437 post-loop-2 post-parity-even bloglist-excerpt  post-7437 post type-post status-publish format-standard hentry category-news-en category-pagina-news-en\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/www.enoliexpo.com\/en\/enoliexpo-2026-vineyard-congress\/\" rel=\"bookmark\" title=\"Permanent Link: Resistant vineyards to enrich the ampelographic landscape amid climate change, pathogens, and Xylell\">Resistant vineyards to enrich the ampelographic landscape amid climate change, pathogens, and Xylell<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-02-12T14:46:57+01:00\" >February 12, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/news-en\/\" rel=\"tag\">NEWS<\/a>, <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/pagina-news-en\/\" rel=\"tag\">PAGINA-NEWS<\/a><\/span><\/span><\/header><p>Introducing resistant grape varieties to cope with climate change and the increased virulence of certain pathogens, including Xylella, a bacterium traditionally associated with olive groves but which, as we have seen, is also capable of infecting vines.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/www.enoliexpo.com\/en\/enoliexpo-2026-vineyard-congress\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2023\/02\/logo-enoliexpo.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Alessandra Andreoli<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2023\/02\/logo-enoliexpo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Alessandra Andreoli<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-02-12T14:46:57+01:00\" >2026-02-12 14:46:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-02-13 17:46:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Resistant vineyards to enrich the ampelographic landscape amid climate change, pathogens, and Xylell<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-7405 post-loop-3 post-parity-odd post-entry-last bloglist-excerpt  post-7405 post type-post status-publish format-standard hentry category-news-en category-pagina-news-en\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/www.enoliexpo.com\/en\/enoliexpo-2026-visitors-ticket\/\" rel=\"bookmark\" title=\"Permanent Link: Enoliexpo2026 \u2013 Download your free ticket!\">Enoliexpo2026 \u2013 Download your free ticket!<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-02-10T17:21:17+01:00\" >February 10, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-categories minor-meta\">in <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/news-en\/\" rel=\"tag\">NEWS<\/a>, <a href=\"https:\/\/www.enoliexpo.com\/en\/category\/pagina-news-en\/\" rel=\"tag\">PAGINA-NEWS<\/a><\/span><\/span><\/header><p>Take part in Enoliexpo: the only trade fair in Italy dedicated to technologies, machinery, and services for the production of olive oil, wine, and craft beer. <\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/www.enoliexpo.com\/en\/enoliexpo-2026-visitors-ticket\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2023\/02\/logo-enoliexpo.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Alessandra Andreoli<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.enoliexpo.com\/wp-content\/uploads\/2023\/02\/logo-enoliexpo.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Alessandra Andreoli<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-02-10T17:21:17+01:00\" >2026-02-10 17:21:17<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-02-10 17:21:17<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Enoliexpo2026 \u2013 Download your free ticket!<\/span><\/span><\/span><\/article><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What characteristics must a 21st-century olive grower have? What challenges do they face, and what opportunities are available to them? How can they interact to change a paradigm in which their role today appears almost secondary to that of the olive tree?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,54],"tags":[],"class_list":["post-7542","post","type-post","status-publish","format-standard","hentry","category-news-en","category-pagina-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The olive grower of the 21st century: challenges and opportunities - ENOLIEXPO<\/title>\n<meta name=\"description\" content=\"What characteristics must a 21st-century olive grower have? What challenges do they face, and what opportunities are available to them? 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